{"id":42,"date":"2009-09-15T22:10:26","date_gmt":"2009-09-16T03:10:26","guid":{"rendered":"http:\/\/alexandrepoitras.com\/blogue\/?p=42"},"modified":"2009-09-15T22:10:35","modified_gmt":"2009-09-16T03:10:35","slug":"medias-sociaux-versus-direction-dentreprise","status":"publish","type":"post","link":"http:\/\/alexandrepoitras.com\/blogue\/?p=42","title":{"rendered":"M\u00e9dias-sociaux versus Direction d’entreprise"},"content":{"rendered":"

\u00c0 l’\u00c8re du Web 2.0, une tr\u00e8s grande majorit\u00e9 de personnes utilisent quotidiennement les sites de medias-sociaux. D’une mani\u00e8re personelle on peut y mettre tout ce qui nous passe par la t\u00eate (au risque et p\u00e9ril de la perdre bien entendu). Par contre qu’en est-il des soci\u00e9t\u00e9s et entreprises de ce monde ?<\/p>\n

Un article<\/a> sur le site Web de emarketer.com relate plusieurs raisons pour lesquelles les entreprises n’ont pas encore encore fait usage des m\u00e9dias-sociaux pour promouvoir leur soci\u00e9t\u00e9. On retrouve pr\u00e8s de 51% des entreprises sond\u00e9es affirmant qu’elles ne sont pas assez au courant de ce que sont les m\u00e9dias-sociaux ni ce qu’ils peuvent en tirer. Ensuite, 40% craignent des probl\u00e8mes de s\u00e9curit\u00e9 ou de divulgation d’informations confidentielles au publique. Pour continuer, 37% des r\u00e9pondants affirment qu’ils ont peur de la baisse de productivit\u00e9 de la part de leur employ\u00e9s dans le cadre de leur travail.<\/p>\n

\"Raison

Raison de la non-utilisation des m\u00e9dias-sociaux par les entreprises<\/p><\/div>\n

Malgr\u00e9 toutes ces craintes, les entreprises qui ont fait le pas vers l’utilisation de ces m\u00e9dias-sociaux semblent satisfait du r\u00e9sultat. Ils affirment qu’ils ont \u00e9t\u00e9 en mesure d’am\u00e9liorer leur relations avec les clients, de d\u00e9velopper leur marque, produits et services qu’ils offrent, avoir conclu qu’il s’agissait d’un bon outil de recrutement et qu’il s’agit, \u00e9galement, d’un bon moyen pour le faire le service \u00e0 la client\u00e8le.<\/p>\n

\"Bienfaits

Bienfaits de l'utilisation des m\u00e9dias-sociaux pour les entreprises<\/p><\/div>\n

\u00c0 mon avis, une entreprise qui n’utilise pas encore les outils du Web 2.0 passe litt\u00e9ralement \u00e0 cot\u00e9 de quelque chose de tr\u00e8s puissant. Le pire dans tout cela est que tous ces moyens ne coutent pratiquement rien \u00e0 mettre en place et peuvent rapporter gros \u00e0 la longue pour l’entreprise.<\/p>\n

La peur d’\u00eatre critiqu\u00e9, la peur de divulgation d’informations sensibles ou la perte de productivit\u00e9 de ses employ\u00e9s n\u00e9cessite uniquement un peu d’\u00e9ducation. De l’\u00e9ducation envers ses consommateurs critiques et d’autre part, de l’\u00e9ducation, \u00e0 l’interne, venant de l’entreprise vers ses employ\u00e9s d\u00e9montrant le bon usage des m\u00e9dias-sociaux en \u00e9tablissant des guides, ainsi que des r\u00e8gles de conduite et non des restrictions.<\/p>\n

\u00c0 votre travail, est-ce que votre entreprise vous bloque l’acc\u00e8s des m\u00e9dias-sociaux sur les lieux de votre travail ?<\/strong>
\nAvez-vous utilis\u00e9 les m\u00e9dias-sociaux pour promouvoir votre entreprise, et si oui, quel en a \u00e9t\u00e9 le r\u00e9sultat ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’\u00c8re du Web 2.0, une tr\u00e8s grande majorit\u00e9 de personnes utilisent quotidiennement les sites de medias-sociaux. D’une mani\u00e8re personelle on peut y mettre tout ce qui nous passe par la t\u00eate (au risque et p\u00e9ril de la perdre bien entendu). Par contre qu’en est-il des soci\u00e9t\u00e9s et entreprises de ce monde ? Un article […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,3],"tags":[],"yoast_head":"\nM\u00e9dias-sociaux versus Direction d'entreprise - Alexandre Poitras - Photographe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/alexandrepoitras.com\/blogue\/?p=42\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9dias-sociaux versus Direction d'entreprise - Alexandre Poitras - Photographe\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l’\u00c8re du Web 2.0, une tr\u00e8s grande majorit\u00e9 de personnes utilisent quotidiennement les sites de medias-sociaux. 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